Let me first say that I had an awesome time on this shoot. The whole crew/the band were a group of very cool people that made all of my work a breeze and a joy to do.

If you haven’t watched the video, the song is played over a story depicting a young man that, instead of giving his lady the obligatory ring in a box, gives her a key. This key (we discover after the video progresses) happens to be the key to a brand new house he is building her. The band is playing inside of that same house skeleton the whole video.

Again, I had a good time with this shoot. It was actually spread out from one light evening/late night and an afternoon some weeks later. The afternoon shoot was fresh after another late night shoot (blackout) which I’ll be writing about soon.

I’m the type of consumer that is attracted to great marketing. I am also very aware of this problem. When shopping for things like toothpaste, mouthwash, and etc, you will often find me reaching for the best designed packaging. When the product in question is usually under five dollars, why not reach for the shiniest first?

After weighing the pros and cons (aka listening to gq/men’s health), I settle on a purchase. I had been hearing great things about the Aquafresh Iso-Active toothpaste. I could write on and on about its foaming technology that goes beyond the normal realms of ordinary toothpaste, but who wants to read that? Go on, get your google on.

As I’ve been taking on more and more film work, I’ve been needing more and more space to store all of this data. This problem has been easily fixed with external storage situations, and I’ve never really had a serious complaint about that setup.

The more work I did with the Canon 7d and other high definition captures, I came to realize that my current setup wasn’t cutting it. The macbookpro I was using had historically been a workhorse for me. I loved the face that I could do the bulk of my media work on this extremely powerful notebook. At the time, it was priced at $2799, and it has been well worth it. The sad fact is, uncompressed HD and unconverted ProRes files were a nightmare to edit on that machine. I had to upgrade.

Fast forward to more recent time. I had obviously been in the market for a mac pro. I had already acquired a 30inch Apple Cinema display, and I wanted to match it with the tower. When the new iMac line launched last fall, I wasn’t too excited. I feel as if pro users have been conditioned to believe the iMac wasn’t a serious machine to be doing loads and loads of production work on. Rather than write on and on about my debating process, let me throw down some facts about the current iMac line and the current mac pro line.

Hi all-

I’ve been working to relaunch zackluye.com to a more eye/user friendly design. I hope you like. In the mean time, enjoy this very empty blog post as I debate whether to import my old blog’s content or start fresh. Thoughts?